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South Sound Macaroni Kid is a valuable local resource where over 15,500 families learn about activities and events in their communities through our website, weekly e-newsletter and social media pages. 

 

We feature a daily calendar full of family-fun activities within two hyper-local territories in the South Sound area. Each acts independently to serve the needs of its community with its own website, events calendar and informative e-newsletter.  

 

The South Sound Macaroni Kid is comprised of these two areas:

Tacoma, Fife, Fircrest, Ruston and South Sound
Gig Harbor, Fox Island & Key Peninsula

*Please note that while other areas may be shown on the map, the South Sound Macaroni Kid only covers the cities listed above. 

The Tacoma area has been established longer and therefore has larger marketing numbers. This territory currently has:

  • 5,000+ self-subscribed families who receive our weekly newsletter

  • 15,500-20k monthly website views

  • 3,500+ social media followers

Our Gig Harbor area site is about 5 years old and quickly growing as families learn about our services. This territory currently has:

 

  • 5,500+ self-subscribed families who receive our weekly newsletter

 

  • 15,000-25k monthly website views

 

  • 4500+ social media followers

Who Are Our Readers?

(AKA Macaroni Moms and Dads)

Macaroni Moms and Dads are up on everything happening in our community. They got their kid's first library card at six and show up for school concerts. They are soccer moms, working moms and stay at home moms. And they support local business in our community. 

 

Macaroni Moms and Dads are parents of school-age kids who live in the South Sound area.

 

Macaroni Moms and Dads are an ideal audience for local businesses that want to connect with parents in our community. 

The Average Macaroni Kid Reader

 

Moms & Dads

Moms              93%

Dads                2%

Grandparents   5%

# of Children         

1 Child             27%

2 Children        41%

3 Children        24%

4+ Children      8%

 

Children's Ages

Under 1            11%

1-3                   51%

4-5                   32%

6-8                   37%

9-12                 23%

13+                  16%

 

Household Income

Over $100K      24%

$75-$99K         31%

$50-$74           24%

>$50K              21%  

 

Education

Attended College     93%

Graduated College   71%

Attended Grad Sch. 26%

Holds Grad Degree  21%

 

*Based on a 2014-2015 reader survey of more than 10,000 national Macaroni Kid readers


         

 

 

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